A Study of Investment Pattern of Socio Economic Class 'A1'

Vishwakarma Business Review Vol. I (Jan 2011) 14-22

9 Pages Posted: 6 Jul 2013

See all articles by Sarang Shankar Bhola

Sarang Shankar Bhola

Karmaveer Bhaurao Patil Institute of Management Studies & Research

Priyanka Zanvar

Karmaveer Bhaurao Patil (KBP) Institute of Management Studies & Research

Date Written: December 10, 2010

Abstract

Targeting customized financial product offerings to various investor segments is a major concern for financial service companies. This article is an effort to identify the investment instruments preferred by the investors belonging to socio economic class A1. A structured schedule was executed on 30 investors from socio economic class A1 in Koregaon, a taluka place in Satara District of India. This study attempts to relate the demographic profile of the sample and its investment pattern.

Keywords: Investor’s demographics, investor’s psychographics, investment pattern, psychographic segmentation, socio economic class

Suggested Citation

Bhola, Sarang Shankar and Zanvar, Priyanka, A Study of Investment Pattern of Socio Economic Class 'A1' (December 10, 2010). Vishwakarma Business Review Vol. I (Jan 2011) 14-22, Available at SSRN: https://ssrn.com/abstract=2290160

Sarang Shankar Bhola (Contact Author)

Karmaveer Bhaurao Patil Institute of Management Studies & Research ( email )

Survey No.467/2, Varye
Tal. Satara
Satara, 415001
India
+919822124414 (Phone)

Priyanka Zanvar

Karmaveer Bhaurao Patil (KBP) Institute of Management Studies & Research ( email )

Chhatrapati Shivaji College Campus
Camp, Satara
India

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