A Study of Investment Pattern of Socio Economic Class 'A1'
Vishwakarma Business Review Vol. I (Jan 2011) 14-22
9 Pages Posted: 6 Jul 2013
Date Written: December 10, 2010
Abstract
Targeting customized financial product offerings to various investor segments is a major concern for financial service companies. This article is an effort to identify the investment instruments preferred by the investors belonging to socio economic class A1. A structured schedule was executed on 30 investors from socio economic class A1 in Koregaon, a taluka place in Satara District of India. This study attempts to relate the demographic profile of the sample and its investment pattern.
Keywords: Investor’s demographics, investor’s psychographics, investment pattern, psychographic segmentation, socio economic class
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