Behavioral Strategy
Palgrave Encyclopedia of Strategic Management, 2013
9 Pages Posted: 24 Aug 2013
Date Written: June 23, 2013
Abstract
What is behavioral strategy? I argue that strategy is necessarily behavioral due to the complexity we face as organizational and individual decision makers. I illustrate this point by exploring a key question in strategy: how resources are valued.
Keywords: Behavioral Strategy, Resource Valuation, Complexity
Suggested Citation: Suggested Citation
Fang, Christina, Behavioral Strategy (June 23, 2013). Palgrave Encyclopedia of Strategic Management, 2013, Available at SSRN: https://ssrn.com/abstract=2315113
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