The Decision-Making Process in International Business Strategies: Factors of Influence on Small and Medium Enterprises
International Journal of Applied Behavioural Economics (IJABE), Vol. 2, No. 2, April-June 2013, pp. 1-22, DOI: 10.4018/ijabe.2013040101
Posted: 3 Sep 2013
Date Written: 2013
Abstract
This paper investigates the relationship between the contextual factors related to the firm's decision-maker and the process of international strategic decision-making. The analysis has been conducted focusing on small and medium-sized enterprises (SME). Data for the research came from 111 usable responses to a survey on a sample of SME decision-makers in international field. The results of regression analysis indicate that the context variables, both internal and external, exerted more influence on international strategic decision making process than the decision-maker personality characteristics.
Keywords: Small and medium size enterprises, SMEs, international strategy, strategic decision-making process, strategic management, internationalization, international management
JEL Classification: L2, D21
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