Consumer Behavior and Purchase Intention of Organic Food
12 Pages Posted: 17 Sep 2013
Date Written: September 17, 2013
Abstract
The main objective of this study is to understand the behavior of ecological consumers and their intention to purchase organic food. The study aims to determine the factors influencing consumer behavior towards organic food.
Keywords: Consumer Behavior, Marketing, Demand
Suggested Citation: Suggested Citation
Paul, Justin and Rana, Jyoti, Consumer Behavior and Purchase Intention of Organic Food (September 17, 2013). Available at SSRN: https://ssrn.com/abstract=2326893 or http://dx.doi.org/10.2139/ssrn.2326893
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