Download This PaperReport on CRM – Event at Mast Kalandar Restaurant
3 Pages Posted: 9 Oct 2013
Date Written: October 9, 2013
Abstract
The promotional event was targeted at retaining the loyal customers through dynamic interactions, games and making their evening special, fun and memorable. It was aimed at promoting the Navrathra special which includes the Fasting thali and the Feating Thali. Another objective was to promote and bring awareness about the newly launched merchandise available in the Mastkalandar outlets.
Keywords: CRM, Retail Strategy, Consumer Loyalty, NPD
JEL Classification: M12
Suggested Citation: Suggested Citation
G, Raghu, Report on CRM – Event at Mast Kalandar Restaurant (October 9, 2013). Available at SSRN: https://ssrn.com/abstract=2337896 or http://dx.doi.org/10.2139/ssrn.2337896
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