A Report on Service Quality Analysis at Café Coffee Day
9 Pages Posted: 16 Oct 2013
Date Written: October 15, 2013
Abstract
The coffee industry of India is currently one of the biggest and fastest growing sectors in business. The industry consists of a mix of individual cafés, hotel cafés and retail café chains. Tea and coffee are the two most common beverages in India. Found in almost every Indian household coffee has become a part of the Indian culture. With the influx of coffee joints like Barista, Starbucks and Café coffee day drinking coffee has also become a style statement. Known as one of the most common hang out drinks today coffee is also enjoyed by school kids and teenagers.
Keywords: Service Quality, Customer Complaints, Branded Outlets
JEL Classification: M12
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