Organized Retailing in India

DSCE 1/1/2011

34 Pages Posted: 16 Oct 2013

See all articles by Raghu G

Raghu G

Nitte Meenakshi Institute of Technology

Date Written: October 15, 2013

Abstract

Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP. The Indian retail market is estimated to be US$ 450 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail market in the world, with 1.2 billion people. India's retailing industry is essentially owner manned small shops. In 2010, larger format convenience stores and supermarkets accounted for about 4 percent of the industry, and these were present only in large urban centres. India's retail and logistics industry employs about 40 million Indians (3.3% of Indian population). Until 2011, Indian central government denied foreign direct investment (FDI) in multi-brand retail, forbidding foreign groups from any ownership in supermarkets, convenience stores or any retail outlets. Even single-brand retail was limited to 51% ownership and a bureaucratic process.

Keywords: FDI, Retail Branding, SCM, Merchandising, Consumer Behavior

JEL Classification: M12

Suggested Citation

G, Raghu, Organized Retailing in India (October 15, 2013). DSCE 1/1/2011, Available at SSRN: https://ssrn.com/abstract=2340349 or http://dx.doi.org/10.2139/ssrn.2340349

Raghu G (Contact Author)

Nitte Meenakshi Institute of Technology ( email )

P.O. Box 6429
Yelahanka
Bangalore, 560 064
India
+919108810701 (Phone)

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
127
Abstract Views
786
Rank
402,244
PlumX Metrics