Customer Satisfaction in the Mobile Commerce

Information Management in Modern Organizations. Trends &Challenges, The Proceedings of The 9th IBIMA Conference, Marrakesh, Morocco, 2008, pp. 566 – 570, ISBN 0-9753393-8-9

5 Pages Posted: 24 Oct 2013

See all articles by Daniela Popescul

Daniela Popescul

Alexandru Ioan Cuza University of Iasi

Date Written: January 4, 2008

Abstract

Customer habits, behavior, informational needs and expectations were a subject of change in electronic commerce and are changing further in the mobile commerce. In this spirit, the “mobile” sellers must understand that the ways to assure customer satisfaction are also changing. A new, coherent and fully developed customer strategy is indispensable in the assurance of…mobile satisfaction.

This paper analyzes the changes in the mobile customer behavior, and also proposes some recommendations for a successful mobile marketing strategy.

Keywords: mobile commerce, mobile commerce security, mobile Internet, mobile business

JEL Classification: O62

Suggested Citation

Popescul, Daniela, Customer Satisfaction in the Mobile Commerce (January 4, 2008). Information Management in Modern Organizations. Trends &Challenges, The Proceedings of The 9th IBIMA Conference, Marrakesh, Morocco, 2008, pp. 566 – 570, ISBN 0-9753393-8-9, Available at SSRN: https://ssrn.com/abstract=2344659

Daniela Popescul (Contact Author)

Alexandru Ioan Cuza University of Iasi ( email )

Bd. Carol I no.22
Iasi, RO-700505
Romania

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