Customer Satisfaction in the Mobile Commerce
Information Management in Modern Organizations. Trends &Challenges, The Proceedings of The 9th IBIMA Conference, Marrakesh, Morocco, 2008, pp. 566 – 570, ISBN 0-9753393-8-9
5 Pages Posted: 24 Oct 2013
Date Written: January 4, 2008
Abstract
Customer habits, behavior, informational needs and expectations were a subject of change in electronic commerce and are changing further in the mobile commerce. In this spirit, the “mobile” sellers must understand that the ways to assure customer satisfaction are also changing. A new, coherent and fully developed customer strategy is indispensable in the assurance of…mobile satisfaction.
This paper analyzes the changes in the mobile customer behavior, and also proposes some recommendations for a successful mobile marketing strategy.
Keywords: mobile commerce, mobile commerce security, mobile Internet, mobile business
JEL Classification: O62
Suggested Citation: Suggested Citation