Election Campaign: A Strategic Theory
Published as paperback book by Foundation Publishing House, Patna, INDIA (2013)
147 Pages Posted: 2 Nov 2013
Date Written: July 1, 2013
Abstract
A strategic theory of election campaign is presented in this work. The theory is interwoven with examples from Indian elections, both from general elections as well as from elections conducted in different states. The work offers to practitioners, political leaders, political parties and strategists, a framework to formulate and guide their strategies in different elections in different contexts.
The subject of rise and fall of leaders in Indian elections has rarely been studied to with an idea to develop a comprehensive framework. To the students and researchers focusing on political campaigns, this work also provides a comprehensive theoretical framework using which systematic studies of victories and losses of political parties as well as individual leaders in electoral contests can be carried out.
Keywords: strategy, campaign, Narendra Modi, Rahul Gandhi, Nitish Kumar, BJP, Congress, Mamata Banerjee, Buddhadev Bhattacharya
JEL Classification: D70, D71, D72
Suggested Citation: Suggested Citation