Was Luxury Little Researched? An Exploration of Studies and Research Trends in the Area of Marketing of Luxury Goods, Before 2005

Management & Marketing, Craiova, Forthcoming

Posted: 3 Jan 2014

See all articles by Raluca Ciornea

Raluca Ciornea

Babes Bolyai University

Mihai Florin Bacila

Babes-Bolyai University - Faculty of Economics and Business Administration

Marius D. POP

Independent; Babes-Bolyai University - Faculty of Economics and Business Administration

Date Written: 2012

Abstract

First questions that all scientists address when approaching a domain deal with how well studied it is, who were the main researchers and what has been studied. The answers help them establish their personal areas of interest and contribution. In order to help authors concerned with the luxury domain we decided to conduct a secondary marketing research in order to identify the studies and the research trends in the area of marketing of luxury goods, and their degree of approach. Due to space limitation, results were separated in two papers: the present one approaches the evolution in luxury research field before 2005, while a second one describes the evolution after 2005. Unique by its theme, this study is intended to be ambitious by analysing all the luxury materials to which the authors had access. The results confirmed the previous statement of different authors that (before 2005) luxury was little researched comparing to other domains.

Keywords: luxury domain, marketing of luxury goods, luxury studies, luxury research, research trends in luxury domain

JEL Classification: M31

Suggested Citation

Ciornea, Raluca and Bacila, Mihai Florin and Pop, Marius D. and Pop, Marius D., Was Luxury Little Researched? An Exploration of Studies and Research Trends in the Area of Marketing of Luxury Goods, Before 2005 (2012). Management & Marketing, Craiova, Forthcoming, Available at SSRN: https://ssrn.com/abstract=2374336

Raluca Ciornea (Contact Author)

Babes Bolyai University ( email )

Str Teodor Mihali, Nr.58-60
Cluj-Napoca, RO- 400591
Romania

Mihai Florin Bacila

Babes-Bolyai University - Faculty of Economics and Business Administration ( email )

Str Teodor Mihali, Nr.58-60
Cluj-Napoca, RO- 400591
Romania

Marius D. Pop

Babes-Bolyai University - Faculty of Economics and Business Administration ( email )

Str Teodor Mihali, Nr.58-60
Cluj-Napoca, RO- 400591
Romania

HOME PAGE: http://econ.ubbcluj.ro

Independent ( email )

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