Was Luxury Little Researched? An Exploration of Studies and Research Trends in the Area of Marketing of Luxury Goods, Before 2005
Management & Marketing, Craiova, Forthcoming
Posted: 3 Jan 2014
Date Written: 2012
Abstract
First questions that all scientists address when approaching a domain deal with how well studied it is, who were the main researchers and what has been studied. The answers help them establish their personal areas of interest and contribution. In order to help authors concerned with the luxury domain we decided to conduct a secondary marketing research in order to identify the studies and the research trends in the area of marketing of luxury goods, and their degree of approach. Due to space limitation, results were separated in two papers: the present one approaches the evolution in luxury research field before 2005, while a second one describes the evolution after 2005. Unique by its theme, this study is intended to be ambitious by analysing all the luxury materials to which the authors had access. The results confirmed the previous statement of different authors that (before 2005) luxury was little researched comparing to other domains.
Keywords: luxury domain, marketing of luxury goods, luxury studies, luxury research, research trends in luxury domain
JEL Classification: M31
Suggested Citation: Suggested Citation