The Value of Personal Information: Evidence from Empirical Economic Studies

Communications & Strategies, No. 88, 4th Quarter 2012, pp. 41-60

20 Pages Posted: 4 Jan 2014

Date Written: December 15, 2012

Abstract

EC data protection policy is promoted with reference to economic benefits. However, the value of personal information in legitimate business models is rarely discussed. Various economic studies have tried to measure individuals' valuation of different kinds of personal data. We review empirical papers from the last 10 years and find evidence that more disclosure is associated with higher valuations. We find that the current research efforts can be extended to yield insights into the pricing of personal information, taking into account the actual value such information creates in legitimate business applications.

Keywords: consumer research, privacy, behaviour, experiments, new economy

JEL Classification: M31, M38, O33

Suggested Citation

Godel, Moritz and Litchfield, Annabel and Mantovani, Iris, The Value of Personal Information: Evidence from Empirical Economic Studies (December 15, 2012). Communications & Strategies, No. 88, 4th Quarter 2012, pp. 41-60, Available at SSRN: https://ssrn.com/abstract=2374347

Moritz Godel (Contact Author)

London Economics ( email )

17-75 Shelton Street
London, WC2H 9JQ
United Kingdom

Annabel Litchfield

ERNST & YOUNG ( email )

1 MORE LONDON PLACE
LONDON, SE1 2AF
United Kingdom

Iris Mantovani

London Economics ( email )

17-75 Shelton Street
London, WC2H 9JQ
United Kingdom

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