The Brand Value of FM Channels in Indore: A Comparative Analysis

The IUP Journal of Brand Management, December 2013, Vol. X, No. 4, pp. 37-45

11 Pages Posted: 8 Jan 2014

See all articles by Rekha Attri

Rekha Attri

Jaipuria Institute of Management Indore; Jaipuria Institute of Management, Indore

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Date Written: January 8, 2014

Abstract

Radio was one of the popular media in 80s and 90s but due to innovation of television & other media like internet it lost its shine. But now it is aging in action because of radio in mobile & automobiles. But 2000 onwards the radio has revived and today due to its low cost as compared to other media it has penetrated in big cities. The amount of money that a radio channel can charge its clients for hosting the advertisement largely depends on the brand value of a FM radio station. Through this research paper the researcher attempts to carry out a comparative brand value analysis of different FM radio channels with special reference to Indore.

Keywords: Radio, FM Channels, Brand Value, 92.7 Big FM, 98.3 Radio Mirchi, 93.5 Red FM

Suggested Citation

Attri, Rekha and Attri, Rekha, The Brand Value of FM Channels in Indore: A Comparative Analysis (January 8, 2014). The IUP Journal of Brand Management, December 2013, Vol. X, No. 4, pp. 37-45, Available at SSRN: https://ssrn.com/abstract=2376125

Rekha Attri (Contact Author)

Jaipuria Institute of Management, Indore ( email )

101 Sapphire Heights
Opposite C21 Mall, AB Road
Indore, Madhya Pradesh 452008
India
+919993066830 (Phone)

HOME PAGE: http://www.jaipuria.ac.in/campuses/jaipuria-indore/faculty/

Jaipuria Institute of Management Indore ( email )

Dakachya
Indore Dewas Highway, Near Shipra Naka
Indore, Madhya Pradesh 452010
India

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