The Brand Value of FM Channels in Indore: A Comparative Analysis
The IUP Journal of Brand Management, December 2013, Vol. X, No. 4, pp. 37-45
11 Pages Posted: 8 Jan 2014
There are 2 versions of this paper
The Brand Value of FM Channels in Indore: A Comparative Analysis
The Brand Value of Fm Channels in Indore: A Comparative Analysis
Date Written: January 8, 2014
Abstract
Radio was one of the popular media in 80s and 90s but due to innovation of television & other media like internet it lost its shine. But now it is aging in action because of radio in mobile & automobiles. But 2000 onwards the radio has revived and today due to its low cost as compared to other media it has penetrated in big cities. The amount of money that a radio channel can charge its clients for hosting the advertisement largely depends on the brand value of a FM radio station. Through this research paper the researcher attempts to carry out a comparative brand value analysis of different FM radio channels with special reference to Indore.
Keywords: Radio, FM Channels, Brand Value, 92.7 Big FM, 98.3 Radio Mirchi, 93.5 Red FM
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