Mobile Phone Market in Mexico: Strategies to Undermine the Monopoly
12 Pages Posted: 25 Feb 2014
Date Written: February 24, 2014
Abstract
Being considered as one of the most dynamic markets in Mexico, the mobile phone market becomes a really interesting market to analyze. The objective of this work is to find the factors that allowed the creation of a monopolistic competence market, being Telcel the leader in such monopoly, as well as the strategies that have been the power of the latest. I suggest a game, based on both economic and business theory, who may predict the outcomes of such strategies. It is concluded that Telcel's rival firms now have with them both resources and capabilities to lower even more this monopoly.
Keywords: Differentiation, strategies, institutions, monopoly, technology
JEL Classification: C70, D02, D42, L12, l86.
Suggested Citation: Suggested Citation