Relational Dynamics within Vertical Business Networks: The Need for a Transdiscplinary Approach
Musso F. (2011), “Relational Dynamics within Vertical Business Networks: The Need for a Transdiscplinary Approach”, Analele Universitatii Bucuresti. Seria Stiinte Economice si Administrative, Annals of the University of Bucharest: Economic and Administrative Series, Issue 5, pp. 131-148, ISSN:
18 Pages Posted: 14 Apr 2014
Date Written: 2011
Abstract
Coordination between two different business entities is an important way to gain competitive advantage as it lowers interaction costs. This paper reviews literature dealing with supply chains, marketing channels and buyer seller relations. A general dynamic model has been developed in order to link all the interactive processes that characterize a vertical relationship.
JEL Classification: C71, D23, D74
Suggested Citation: Suggested Citation