Importance of Implementing the Green Economy Concept and Its Impact on Financial Performance of an Enterprise

Ekonomika, Vol 60, Issue 1, pp 60-68, 2014

9 Pages Posted: 7 May 2014

See all articles by Bojan Krstic

Bojan Krstic

University of Niš - Faculty of Economics

Date Written: March 31, 2014

Abstract

In the modern business environment, sustainable development is largely achieved through the implementation of the concept of the green economy, both at the global and national as well as at the corporate level. The motive for the application of this concept at the level of enterprise can be found in the numerous benefits and positive business experiences of companies that have already decided to take that step. Although there are different opinions regarding the character and direction of the following relation, it is stated that the most important reason for implementation of this concept is possible positive correlation with achieving financial performances and competitive advantage of the enterprise-implementator. One way of understanding this influence is through monitoring the implementation of environmental strategy, or through monitoring the process of environmental performance and social responsibility performance management.

Keywords: green economy concept, environmental performance, social responsibility performance, economic performance

JEL Classification: Q0, Q56, O44

Suggested Citation

Krstic, Bojan, Importance of Implementing the Green Economy Concept and Its Impact on Financial Performance of an Enterprise (March 31, 2014). Ekonomika, Vol 60, Issue 1, pp 60-68, 2014, Available at SSRN: https://ssrn.com/abstract=2433489 or http://dx.doi.org/10.2139/ssrn.2433489

Bojan Krstic (Contact Author)

University of Niš - Faculty of Economics ( email )

Trg kralja Aleksandra 11,
Niš, 18000
Serbia

HOME PAGE: http://www.eknfak.ni.ac.rs/en/

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