Importance of Implementing the Green Economy Concept and Its Impact on Financial Performance of an Enterprise
Ekonomika, Vol 60, Issue 1, pp 60-68, 2014
9 Pages Posted: 7 May 2014
Date Written: March 31, 2014
Abstract
In the modern business environment, sustainable development is largely achieved through the implementation of the concept of the green economy, both at the global and national as well as at the corporate level. The motive for the application of this concept at the level of enterprise can be found in the numerous benefits and positive business experiences of companies that have already decided to take that step. Although there are different opinions regarding the character and direction of the following relation, it is stated that the most important reason for implementation of this concept is possible positive correlation with achieving financial performances and competitive advantage of the enterprise-implementator. One way of understanding this influence is through monitoring the implementation of environmental strategy, or through monitoring the process of environmental performance and social responsibility performance management.
Keywords: green economy concept, environmental performance, social responsibility performance, economic performance
JEL Classification: Q0, Q56, O44
Suggested Citation: Suggested Citation