Emotion and Expression Responses Through Colour: A Literature Review

13 Pages Posted: 13 May 2014

See all articles by Jeevamalar Kumarasamy

Jeevamalar Kumarasamy

Tunku Abdul Rahman University (UTAR) - Faculty of Creative Industries

Preesha Devi Apayee

Tunku Abdul Rahman University (UTAR)

Maithreyi Subramaniam

Tunku Abdul Rahman University (UTAR)

Date Written: April 26, 2014

Abstract

The paper reviews the literature review of previous studies on colour and emotion/ association. A total of 10 journals pertaining to studies on colour and emotion association were used in this paper. Findings revealed that emotion and mood has a profound effect on the choice of colours. A few recommendations are included for future research.

Keywords: Colour psychology, emotion, mood, expression, colour association, colour perception, paintings, artwork

Suggested Citation

Kumarasamy, Jeevamalar and Apayee, Preesha Devi and Subramaniam, Maithreyi, Emotion and Expression Responses Through Colour: A Literature Review (April 26, 2014). Available at SSRN: https://ssrn.com/abstract=2435741 or http://dx.doi.org/10.2139/ssrn.2435741

Jeevamalar Kumarasamy (Contact Author)

Tunku Abdul Rahman University (UTAR) - Faculty of Creative Industries ( email )

Petaling Jaya, Selangor
Malaysia
0163312971 (Phone)

Preesha Devi Apayee

Tunku Abdul Rahman University (UTAR) ( email )

Sungai Long Campus Lot PT 21144
Bandar Sg. Long, Cheras, Selangor D.E.,
Bandar Sungai Long, 43000
Malaysia

Maithreyi Subramaniam

Tunku Abdul Rahman University (UTAR) ( email )

Sungai Long Campus Lot PT 21144
Bandar Sg. Long, Cheras, Selangor D.E.,
Bandar Sungai Long, 43000
Malaysia

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