Trust, Inequalities and Health Literacy: The Tangle Meeting with Dr Google

International Health Communication Symposium, May 2014

34 Pages Posted: 30 May 2014

See all articles by Pina Lalli

Pina Lalli

University of Bologna - Department of Political and Social Sciences

Date Written: May 27, 2014

Abstract

The Internet and the social media are becoming important tools for medicine, engaging physicians, patients and their families. Communities on several diseases arise and many providers offer apps for many purposes. Off line social groups still exist, too. This new networked world creates new opportunities but it requires new skills. What challenges for health (digital) literacy? Social media mean a context of networks, not individuals, Then we need research and debate to better understand both the renewed forms on health disparities and the new entangled processes of influence, overcoming the traditional individualistic models of literacy measurement. Key words such as reciprocity, listening, mutual understanding challenging different social representations of health could replace the conventional transmitting model of medical health communication.

Keywords: Health literacy, Health communication, Health inequalities, Social media, Trust

JEL Classification: 031

Suggested Citation

Lalli, Pina, Trust, Inequalities and Health Literacy: The Tangle Meeting with Dr Google (May 27, 2014). International Health Communication Symposium, May 2014 , Available at SSRN: https://ssrn.com/abstract=2443206 or http://dx.doi.org/10.2139/ssrn.2443206

Pina Lalli (Contact Author)

University of Bologna - Department of Political and Social Sciences ( email )

Strada Maggiore 45
Bologna, 40125
Italy

HOME PAGE: http://https://www.unibo.it/sitoweb/pina.lalli

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