Perception of Fantasy is Not Always the Reality: An Exploratory Examination into Blacks' Lack of Participation in Fantasy Sports
International Journal of Sport Management 2013, 14 (1), p.81-103
Posted: 22 Jun 2014
Date Written: January 2013
Abstract
The article presents an examination into Black people's lack of participation in fantasy sports. Fantasy sport is a leisure activity for sports fans looking for an additional medium in which to consume and interact with professional sport. It is estimated to be an 800 million U.S. dollar industry in the U.S. and Canada. A Simmons Market Research report discovered that Blacks attend professional and major college sporting events at a rate below that of other consumers.
Suggested Citation: Suggested Citation
Drayer, Joris and Dwyer, Brendan, Perception of Fantasy is Not Always the Reality: An Exploratory Examination into Blacks' Lack of Participation in Fantasy Sports (January 2013). International Journal of Sport Management 2013, 14 (1), p.81-103, Available at SSRN: https://ssrn.com/abstract=2457054
Feedback
Feedback to SSRN
If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday.