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The Brand Value of Fm Channels in Indore: A Comparative Analysis

The IUP Journal of Brand Management, Vol. X, No. 4, December 2013, pp. 37-48

Posted: 4 Aug 2014

See all articles by Rekha Attri

Rekha Attri

Jaipuria Institute of Management Indore; Jaipuria Institute of Management, Indore

Multiple version iconThere are 2 versions of this paper

Date Written: July 18, 2014

Abstract

Radio was one of the popular media in the 1980s and 1990s, but with the advent of television and other media like Internet, it lost its shine. But now it is back in action because of the availability of radio in mobile and automobiles. The revival of radio began around year 2000, and today it has a huge presence in big cities. The amount of money that an FM radio channel can charge its clients for hosting an advertisement largely depends on the brand value of the FM radio station. This paper attempts to carry out a comparative brand value analysis of different FM radio channels with special reference to Indore.

Suggested Citation

Attri, Rekha and Attri, Rekha, The Brand Value of Fm Channels in Indore: A Comparative Analysis (July 18, 2014). The IUP Journal of Brand Management, Vol. X, No. 4, December 2013, pp. 37-48, Available at SSRN: https://ssrn.com/abstract=2467961

Rekha Attri (Contact Author)

Jaipuria Institute of Management, Indore ( email )

101 Sapphire Heights
Opposite C21 Mall, AB Road
Indore, Madhya Pradesh 452008
India
+919993066830 (Phone)

HOME PAGE: http://www.jaipuria.ac.in/campuses/jaipuria-indore/faculty/

Jaipuria Institute of Management Indore ( email )

Dakachya
Indore Dewas Highway, Near Shipra Naka
Indore, Madhya Pradesh 452010
India

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