Promoting Motivation Among the Industrial Workers -- A Case Study on Quality India Ltd.

Journal of Community Guidance and Research, Vol. 20, No.1, 2003, 37-40.

Posted: 21 Jul 2014

See all articles by Santi Swarup Kandikonda

Santi Swarup Kandikonda

Dayalbagh Educational Institute

Resham - Chopra

Deemed Universities of India - Department of Economics

Date Written: January 20, 2003

Abstract

Case study method is an important tool in management education. While dealing with various theories, one fails to realize the limitations of the theories in practice. A case study based on a practical situation helps in this regard. It has two objectives viz., to identify problems in practice and secondly developing decision making skills to the practical problems. Therefore a case study analysis is complete only if the actual decision taken in practice were also presented.

The Quality India Ltd. went through a bad industrial relations situation for a long period. Changing external environment made the management realize that a motivated and committed workforce is an asset to the company and it can deliver the product with good quality and right price. How to motivate workers -- is the problem faced by the management. This case mainly discusses the various motivational techniques used by the management in practice.

Suggested Citation

Kandikonda, Santi Swarup and Chopra, Resham -, Promoting Motivation Among the Industrial Workers -- A Case Study on Quality India Ltd. (January 20, 2003). Journal of Community Guidance and Research, Vol. 20, No.1, 2003, 37-40., Available at SSRN: https://ssrn.com/abstract=2468795

Santi Swarup Kandikonda (Contact Author)

Dayalbagh Educational Institute ( email )

Incharge Business Advisory Clinic
Department of Management
Agra, UT Uttar Pradesh 282005
India
5622801545 (Phone)
5622801266 (Fax)

HOME PAGE: http://www.dei.ac.in/

Resham - Chopra

Deemed Universities of India - Department of Economics ( email )

Agra, Uttar Pradesh
India

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