Kilgors: A Digital Performance Management Simulation

Abstract

This case focuses on the Wine Division of Kilgors. The case is a digital-based simulation which allows students to develop a balanced scorecard for the Wine Division based on a diverse set of information and background. Students are presented with three different scenarios, driven by internal and/or external events, and are asked to make decisions as they see the best course of action for the Division. The causal impact of the student’s decision is reflected in the scorecard development. A series of reflections and discussion points are inserted throughout the simulation, which enables students the opportunity to question their decisions. The simulation is framed with the objective of providing an interactive classroom experience. The digital version uses interviews, commentaries and winery footage and is structured using gaming technologies.

Keywords: simulation, balanced scorecard

JEL Classification: M41