The Role of Green CSR Activities, Business Ethics and Perceived Quality of Life in Enhancing Customers’ Trust and Loyalty from the Perspectives of Indonesian Youth: Building the Research Instrument

16 Pages Posted: 30 Aug 2014

See all articles by Tengku Ezni Balqiah

Tengku Ezni Balqiah

Universitas Indonesia, Graduate School of Management

Elevita Yuliati

Universitas Indonesia Graduate School of Management; Universitas Indonesia

Rifelly Astuti

Universitas Indonesia, Graduate School of Management

Date Written: August 28, 2014

Abstract

This paper will focus on the development of the qustionnaire that will be used to investigate the relationship between Green Corporate Social Responsibilities (green CSR) activities, Corporate Reputation, Business Ethics, Trust, Perceived Quality of Life, and Customer Loyalty, from the perspectives of people aged 19-35 years old. This research is the second part of the same research conducted in 2013. The difference will be in the indicators used for Business Ethics variable, the companies serve as the objects of the research, the locations, and the respondents’ criteria. Indicators for Business Ethics variable will be developed from literature reviews and focus group discussions. This paper will focus on the process of building a reliable and valid instrument for Business Ethics variable.

Keywords: Green Corporate Social Responsibility, Business Ethics, Corporate Reputation, Quality of Life, Customers’ Trust

JEL Classification: M39

Suggested Citation

Balqiah, Tengku Ezni and Yuliati, Elevita and Yuliati, Elevita and Astuti, Rifelly, The Role of Green CSR Activities, Business Ethics and Perceived Quality of Life in Enhancing Customers’ Trust and Loyalty from the Perspectives of Indonesian Youth: Building the Research Instrument (August 28, 2014). Available at SSRN: https://ssrn.com/abstract=2488891 or http://dx.doi.org/10.2139/ssrn.2488891

Tengku Ezni Balqiah

Universitas Indonesia, Graduate School of Management ( email )

Depok, West Java 16424
Indonesia

Elevita Yuliati (Contact Author)

Universitas Indonesia Graduate School of Management ( email )

Depok, West Java 16424
Indonesia

Universitas Indonesia ( email )

Kampus Universitas Indonesia
Depok, Jawa Barat 16424
Indonesia

Rifelly Astuti

Universitas Indonesia, Graduate School of Management ( email )

Depok, West Java 16424
Indonesia

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