Business Networking in the Swatch Group
Posted: 14 Oct 2014
Date Written: 1999
Abstract
As part of 'The Swatch Group' ETA SA supplies watch movements and spare parts to all Swatch brands and other customers such as retailers and watch-makers. To improve the quality and the efficiency of the customer relationships ETA started a Business Networking project in cooperation with the University of St Gallen. This project focused on the complementary application of two Business Networking strategies that are usually treated separately: supply chain management and electronic commerce (e-commerce). Both concepts allow for establishing direct relationships to the customers. Supply chain management enables direct deliveries to the customers at lower costs and improved reliability. E-commerce provides centralized catalogues and order entry procedures with significant advantages in time and cost. This highlights the importance of understanding the interrelations between both strategies in creating mutual benefits between ETA and their customers.
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