Broadening the Concept of International Entrepreneurship: Consumers as International Entrepreneurs
37 Pages Posted: 6 Nov 2014 Last revised: 8 Sep 2016
Date Written: March 6, 2009
Abstract
We integrate theories from international business, entrepreneurship, innovation, marketing and network economics to develop a four-part typology of ‘consumers as international entrepreneurs’. This broadens the concept of international entrepreneurship and complements the firm-level focus customary in research on international new ventures and entrepreneurs within those ventures. We develop our arguments in the context of the new economy and discuss areas for investigation in this emerging area of inquiry.
Keywords: international entrepreneurship, user entrepreneurship, user innovation
JEL Classification: M13
Suggested Citation: Suggested Citation