Broadening the Concept of International Entrepreneurship: Consumers as International Entrepreneurs

37 Pages Posted: 6 Nov 2014 Last revised: 8 Sep 2016

See all articles by Yanto Chandra

Yanto Chandra

City University of Hong Kong

Nicole Coviello

Wilfrid Laurier University - Marketing

Date Written: March 6, 2009

Abstract

We integrate theories from international business, entrepreneurship, innovation, marketing and network economics to develop a four-part typology of ‘consumers as international entrepreneurs’. This broadens the concept of international entrepreneurship and complements the firm-level focus customary in research on international new ventures and entrepreneurs within those ventures. We develop our arguments in the context of the new economy and discuss areas for investigation in this emerging area of inquiry.

Keywords: international entrepreneurship, user entrepreneurship, user innovation

JEL Classification: M13

Suggested Citation

Chandra, Yanto and Coviello, Nicole, Broadening the Concept of International Entrepreneurship: Consumers as International Entrepreneurs (March 6, 2009). Available at SSRN: https://ssrn.com/abstract=2519942 or http://dx.doi.org/10.2139/ssrn.2519942

Yanto Chandra (Contact Author)

City University of Hong Kong ( email )

83 Tat Chee Avenue
Kowloon
Hong Kong

Nicole Coviello

Wilfrid Laurier University - Marketing ( email )

United States

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