North-West Region – North Transylvania, looking for a Brand with a Cross-Border Dimension
Istvan Suli-Zakar, Ioan Horga (eds.), Regional Development in the Romanian-Hungarian Cross-border Space. From National to European Perspective, Debrecen University Press, 2006, ISBN 978-963-473-035-4-07-79, pp. 9-14
9 Pages Posted: 3 Dec 2014
Date Written: 2006
Abstract
Strengthening the structures for regional development is a national priority, a key factor for assuring an ascendant trend of the Romanian economy. Creating a regional brand represents an important part of that strategy. North Transylvania region is looking now for a regional, cross-border identity, trying to raise awareness among the population about belonging to this region and to inform foreign investors about the best investment opportunities.
Keywords: identity, regional, cross-border, development
JEL Classification: F15, M31
Suggested Citation: Suggested Citation