North-West Region – North Transylvania, looking for a Brand with a Cross-Border Dimension

Istvan Suli-Zakar, Ioan Horga (eds.), Regional Development in the Romanian-Hungarian Cross-border Space. From National to European Perspective, Debrecen University Press, 2006, ISBN 978-963-473-035-4-07-79, pp. 9-14

9 Pages Posted: 3 Dec 2014

Date Written: 2006

Abstract

Strengthening the structures for regional development is a national priority, a key factor for assuring an ascendant trend of the Romanian economy. Creating a regional brand represents an important part of that strategy. North Transylvania region is looking now for a regional, cross-border identity, trying to raise awareness among the population about belonging to this region and to inform foreign investors about the best investment opportunities.

Keywords: identity, regional, cross-border, development

JEL Classification: F15, M31

Suggested Citation

Soproni, Luminita and Popoviciu, Adrian-Claudiu, North-West Region – North Transylvania, looking for a Brand with a Cross-Border Dimension (2006). Istvan Suli-Zakar, Ioan Horga (eds.), Regional Development in the Romanian-Hungarian Cross-border Space. From National to European Perspective, Debrecen University Press, 2006, ISBN 978-963-473-035-4-07-79, pp. 9-14, Available at SSRN: https://ssrn.com/abstract=2532629 or http://dx.doi.org/10.2139/ssrn.2532629

Luminita Soproni (Contact Author)

University of Oradea ( email )

Romania

Adrian-Claudiu Popoviciu

University of Oradea ( email )

Universitatii nr. 1
Oradea, Bihor 410087
Romania

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