The Politics of Group Targeting in Presidential Campaign Advertisements: A Preliminary Investigation
31 Pages Posted: 7 Feb 2015
Date Written: February 5, 2015
Abstract
This paper develops a theory of the frequency and tone of group appeals in presidential campaign advertisements. Using data from the 2008 presidential election campaign, it provides a preliminary investigation of the dynamics of group appeals.
Suggested Citation: Suggested Citation
Rhodes, Jesse H. and Johnson, Kaylee, The Politics of Group Targeting in Presidential Campaign Advertisements: A Preliminary Investigation (February 5, 2015). Available at SSRN: https://ssrn.com/abstract=2560998 or http://dx.doi.org/10.2139/ssrn.2560998
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