The Economic Consequences of Social Network Structure
57 Pages Posted: 10 Feb 2015
There are 2 versions of this paper
The Economic Consequences of Social Network Structure
Date Written: February 2015
Abstract
We survey the literatures on the economic consequences of the structure of social networks. We develop a taxonomy of 'macro' and 'micro' characteristics of social inter-action networks and discuss both the theoretical and empirical findings concerning the role of those characteristics in determining learning, diffusion, decisions, and resulting behaviors. We also discuss the challenges of accounting for the endogeneity of networks in assessing the relationship between the patterns of interactions and behaviors.
Keywords: centrality measures, contagion, diffusion, endogeneity, homophily, network formation., social economics, social learning, Social networks
JEL Classification: C72, D85, L14, Z13
Suggested Citation: Suggested Citation