Churn Analytics Using CognitiveObjects Platform

5 Pages Posted: 7 Mar 2015

See all articles by João Pires da Cruz

João Pires da Cruz

Closer, Consulting Ltd; University of Lisbon - Center for Theoretical and Computational Physics

Rui Monteiro

Closer, Consulting Ltd.; New University of Lisbon

Date Written: Feb 2, 2015

Abstract

The time scale in the world of business is changing faster. While in the beginning of the last century, business decisions could be taken by the owner of the company on a weekly or monthly basis, in the beginning of the 21st century companies have several layers of decision with several vertical interests, from IT management to sales and risk. Here, we will describe the development of a decision support platform capable of bringing real time information to managers, from C level to operational level, relating customer churn in banking and the results obtained in real european market situation.

Keywords: Management, MobileTechnologies, Churn Analytics

JEL Classification: M31, D81, C22

Suggested Citation

da Cruz, João Pires and Monteiro, Rui, Churn Analytics Using CognitiveObjects Platform (Feb 2, 2015). Available at SSRN: https://ssrn.com/abstract=2574218 or http://dx.doi.org/10.2139/ssrn.2574218

João Pires Da Cruz (Contact Author)

Closer, Consulting Ltd ( email )

Knowledge Dock Business Centre
4-6 University Way
London, E16-2RD
United Kingdom
+44 (0) 20 8223 7809 (Phone)

HOME PAGE: http://www.closer.pt

University of Lisbon - Center for Theoretical and Computational Physics ( email )

Instituto de Investigação Interdisciplinar
Av. Prof. Gama Pinto, 2
Lisbon, 1649-003
Portugal

Rui Monteiro

Closer, Consulting Ltd. ( email )

Av. Duarte Pacheco, Torre 2, 14º C
Lisbon, 1070-102
Portugal

New University of Lisbon ( email )

Lisbon, 1099-085
Portugal

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