Infrastructural Gap at World Heritage Site 'Kas' in Maharashtra

Int. J. Mgmt Res. & Bus. Strat. Vol. 4, No. 1, January 2015

9 Pages Posted: 4 Apr 2015

See all articles by Rajashri Chavan

Rajashri Chavan

Karmaveer Bhaurao Patil Institute of Management Studies and Research

Sarang Shankar Bhola

Karmaveer Bhaurao Patil Institute of Management Studies & Research

Date Written: April 3, 2015

Abstract

Kas of Satara district in state of Maharashtra in India is in World Heritage site getting trendy and attract large number of tourists from Maharashtra and from rest of India. Aim of paper is to identify the infrastructural gap at Kas destination, to understand tourist profile and their travel pattern and to determine the tourist segment based on demographic profile. Two hypotheses are proposed to test H1: ‘Lack of promotion hinders tourism development at Kas’. H2: There is significant difference in sample data for clusteration. Result of study shows the infrastructural gap in some of the services. Tourists are mainly from Pune, Mumbai, of the age group of 25-45, self-employed and supervisor category. Most of them preferred personal car for transportation, vist with family and leisure was the purpose of visit. Their reliable source of information was Friends/relatives and preferred budgetary hotel for their stay. There is enough evidence to reject null hypotheses that ‘lack of promotion, do not hinders tourist development of Kas’. Two clusters were sorted based on demographic Variable. The largest cluster consists male of 35-45 age group carrying officer/executive junior as an occupation. The ANOVA is significant with one variable occupation and not significant with gender and age group. So would accept null hypotheses that there is significant difference in collected sample at some extent at occupational category otherwise, they are identical.

Suggested Citation

Chavan, Rajashri and Bhola, Sarang Shankar, Infrastructural Gap at World Heritage Site 'Kas' in Maharashtra (April 3, 2015). Int. J. Mgmt Res. & Bus. Strat. Vol. 4, No. 1, January 2015, Available at SSRN: https://ssrn.com/abstract=2589417 or http://dx.doi.org/10.2139/ssrn.2589417

Rajashri Chavan (Contact Author)

Karmaveer Bhaurao Patil Institute of Management Studies and Research ( email )

Satara
India

Sarang Shankar Bhola

Karmaveer Bhaurao Patil Institute of Management Studies & Research ( email )

Survey No.467/2, Varye
Tal. Satara
Satara, 415001
India
+919822124414 (Phone)

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