Investment Pattern for Sec A1 – A Pilot Study

Golden Research Thoughts, Volume 4, Issue 7, Jan 2015

19 Pages Posted: 4 Apr 2015

See all articles by Sarang Shankar Bhola

Sarang Shankar Bhola

Karmaveer Bhaurao Patil Institute of Management Studies & Research

Priyanka Zanvar

Karmaveer Bhaurao Patil (KBP) Institute of Management Studies & Research

Date Written: April 3, 2015

Abstract

A behavioral finance perspective is made from behavioral and financial integration, believes that personality or behavior of an individual plays an important role in financial decision making. This article tries to identify the investment instruments preferred by the investors belongs to Socio economic class ‘A1’. A Schedule was executed on 35 investors from Socio Economic class A1 in Pune city, Maharashtra state, India. The study attempts to relate investment pattern with demographic profile, personality and behavior. The demographic profile includes age, Gender, occupation, income, educational qualification. To determine personality and psychographics of sample respondents SRI International’s Value and Lifestyles Program (VALS) survey is conducted. Two different models are used to understand behavior of sample respondents. They are: Basic type of investor (BIT)Model and Bailard, Biehl, and Kaiser Five-Way (BB&K) Model. Findings of the study show that there are no differences in investment pattern when analyzed on the basis of Age, Education, Personality and Behavior by using BIT and BB&K Model.

Suggested Citation

Bhola, Sarang Shankar and Zanvar, Priyanka, Investment Pattern for Sec A1 – A Pilot Study (April 3, 2015). Golden Research Thoughts, Volume 4, Issue 7, Jan 2015, Available at SSRN: https://ssrn.com/abstract=2589508

Sarang Shankar Bhola (Contact Author)

Karmaveer Bhaurao Patil Institute of Management Studies & Research ( email )

Survey No.467/2, Varye
Tal. Satara
Satara, 415001
India
+919822124414 (Phone)

Priyanka Zanvar

Karmaveer Bhaurao Patil (KBP) Institute of Management Studies & Research ( email )

Chhatrapati Shivaji College Campus
Camp, Satara
India

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
61
Abstract Views
515
Rank
638,193
PlumX Metrics