Exploration of Influencing Factors that Effecting Facebook Privacy Awareness on Bangladeshi Undergraduate University Students

Abstract

Our social technologies are increasingly serving as an obstacle to young people in the way that, the users of online social networking communities are disclosing large amounts of personal information and putting themselves at a variety of risks . While social media connect us to more digital relationships, at the same time, they deteriorate our ability to maintain healthy relationships in real life. User should familiarize themselves with sites' privacy options; its implications for their privacy settings and should make sure to understand who could access their profiles, and how that information could be used, whether information could end up in the hands of marketing companies, government or criminal investigation agencies, Political Campaign and employers have been known to visit such sites to check personal details about prospective workers. These bits and pieces of our personal identities could potentially have reputational harm. In fact, problem is not using the technology. The problem is using it unconsciously. Recently Bangladesh faced communal fracas due to unconscious religious posting on Facebook .On the top of that, political party are using facebook as a channel of their campaign which may create social violence. This scenery might be same to other country as if more than 1000 million users are using it. Author investigated to explore the factors relating privacy awareness on Bangladeshi undergraduate students to focus actual influencing factors and aggregated relationship with Awareness of Facebook Privacy. From our findings we concluded that, Bangladeshi students do care about their privacy on Facebook, and a large number of them are now making regular changes to their settings.

Keywords: Social media & social relation, Facebook, Privacy Awareness, Influencing Factors, Bangladesh, Undergraduate University Student‘s[comma separated]

JEL Classification: Business Administration