Nudges Do Not Undermine Human Agency: A Note
Forthcoming, Journal of Consumer Policy
8 Pages Posted: 17 Apr 2015
Date Written: April 15, 2015
Abstract
Some people believe that nudges undermine human agency, but with appropriate nudges, neither agency nor consumer freedom is at risk. On the contrary, nudges can promote both goals. In some contexts, they are indispensable. There is no opposition between education on the one hand and nudges on the other. Many nudges are educative. Even when they are not, they can complement, and not displace, consumer education.
Keywords: nudge, choice architecture, navigability, agency
JEL Classification: D003, D10, D11, D18, D60, D80, K0, K2
Suggested Citation: Suggested Citation
Sunstein, Cass R., Nudges Do Not Undermine Human Agency: A Note (April 15, 2015). Forthcoming, Journal of Consumer Policy, Available at SSRN: https://ssrn.com/abstract=2594758 or http://dx.doi.org/10.2139/ssrn.2594758
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