Neuro-Underpinnings in Managerial Decision Modeling

5 Pages Posted: 1 Aug 2015

See all articles by Col Prof Dr Jyotirmaya Satpathy

Col Prof Dr Jyotirmaya Satpathy

Professor, College of Management and Commerce, Srinivas University, Mangaluru, India

Date Written: July 31, 2015

Abstract

How are decisions carried out in brain? Question is how manager make decisions. Brain considers sources of information before decision. In particular, the processes by which individuals reach decisions have been ignored. Problems confronting decision makers often embody conflicting values. Manager often fail to design ‘rational’ decisions. When faced with obscure decision, individuals engage in strategic simplifications of decision problems. How do parts of the brain that govern decision-making coordinate their activity when making a decision? This paper explores certain neuro-underpinnings in managerial decision modeling.

Suggested Citation

Satpathy, Col Prof Dr Jyotirmaya, Neuro-Underpinnings in Managerial Decision Modeling (July 31, 2015). Available at SSRN: https://ssrn.com/abstract=2638258 or http://dx.doi.org/10.2139/ssrn.2638258

Col Prof Dr Jyotirmaya Satpathy (Contact Author)

Professor, College of Management and Commerce, Srinivas University, Mangaluru, India ( email )

Srinivas University, Mangaluru, India
Srinivas University, Mangaluru, India
Mangaluru
India
7260815968 (Phone)

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