Improving Website Ranking for Multi-Term Query Search Based on its Trustworthiness
The IUP Journal of Computer Sciences, Vol. VIII, No. 4, October 2014, pp. 24-30
Posted: 21 Aug 2015
Date Written: August 20, 2015
Abstract
This paper addresses the problem of ranking the websites. Various websites provide information which may be conflicting in nature, thereby confusing the end user. The traditional ranking methods of the websites are often based on the structure of the web or the structure of the webpage or the ‘hits’ by the users, which do not guarantee correct content which a user is searching for. An improvised model has been proposed for solving the said problem in ranking the websites. The proposed model identifies the key relationship between the website, its content and the searched query. The simulation result shows that the model not only successfully finds the trustworthy websites but also ranks these websites according to their relevance to the searched query.
Keywords: Web analytics, Ranking, Trustworthiness, Search engine
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