Online Product Rating Manipulation and Market Performance
IEEE Computer, 48 (5), 72-75
4 Pages Posted: 18 Sep 2015
Date Written: May 1, 2015
Abstract
Manipulating online ratings of a product, in terms of both volume and value, can substantially influence its market performance, but the profits of a particular strategy can vary across products and might not be maximized by the highest rating values.
Suggested Citation: Suggested Citation
Zhou, Wenqi and Liu, Yuhong, Online Product Rating Manipulation and Market Performance (May 1, 2015). IEEE Computer, 48 (5), 72-75, Available at SSRN: https://ssrn.com/abstract=2662059
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