Online Product Rating Manipulation and Market Performance

IEEE Computer, 48 (5), 72-75

4 Pages Posted: 18 Sep 2015

See all articles by Wenqi Zhou

Wenqi Zhou

Duquesne University - Palumbo Donahue School of Business

Yuhong Liu

Santa Clara University

Date Written: May 1, 2015

Abstract

Manipulating online ratings of a product, in terms of both volume and value, can substantially influence its market performance, but the profits of a particular strategy can vary across products and might not be maximized by the highest rating values.

Suggested Citation

Zhou, Wenqi and Liu, Yuhong, Online Product Rating Manipulation and Market Performance (May 1, 2015). IEEE Computer, 48 (5), 72-75, Available at SSRN: https://ssrn.com/abstract=2662059

Wenqi Zhou (Contact Author)

Duquesne University - Palumbo Donahue School of Business ( email )

901 Rockwell Hall
600 Forbes Ave.
Pittsburgh, PA 15282
United States

Yuhong Liu

Santa Clara University ( email )

500 El Camino Real
Santa Clara, CA 95053
United States

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