Metaphors Impact Daily Decisions by Managers and Leaders

Abstract

In a world filled with complexities, people have turned to metaphors to provide a meaningful way to comprehend and communicate what they experience. In recent business literature, metaphors are used to describe organizations, and even guide the diagnosis of problems, because of their power to draw attention particular aspects of real situations. Extensive literature exists promoting various metaphors in this role or reviewing the efficacy of their use. What has not been explored is whether people in organizations also use metaphors, often without conscious thought, in ways that influence their decisions. The assumption here is that metaphors operate like powerful paradigms that have associated values, beliefs, language, and actions. This research explores the following questions: Can metaphors and associated paradigms be identified? Can preferences for particular metaphors be measured using preferences for particular sets of values, beliefs, language and actions? In a sample of 176 students, the researcher was able to provide an answer of “yes” to both of the questions. People do have preferences for particular metaphors, even if they have not named them. Those preferences, through the associated values, beliefs, and actions, impact the practical decisions that are made in organizations.

Keywords: Business Administration, Management, Metaphors, Decision-Making

JEL Classification: M100