Breaking Distances Across Markets Through the Internet

Regulation and Best Practices in Public and Nonprofit Marketing, National School of Political Studies and Public Administration (NSPSPA), Bucharest, Romania, June 2010

669 Pages Posted: 15 Oct 2015

See all articles by Catalin Vrabie

Catalin Vrabie

National University of Political Studies and Public Administration (SNSPA)

Date Written: 2010

Abstract

This article is highlighting the fact that the Internet is a revolution greatly speculated by the marketing instruments. It has redefined the way that organizations (public or private) are conducted. They still need to remember that the Internet has not captured the entire world population and therefore they still need to serve some markets using traditional means. Furthermore, the Internet is just a new medium for conducting business across the globe. Therefore, sticking to basic principles of business and marketing, such as identifying consumers’ needs, satisfying those needs, recovering cost, and putting the consumer in center, are still essential to success. Marketers need to embrace the trend and find ways and means to exploit it to the mutual benefit of the consumer and the organization.

Keywords: Internet, Electronic, Digital and Cyber Marketing

Suggested Citation

Vrabie, Catalin Ioan, Breaking Distances Across Markets Through the Internet (2010). Regulation and Best Practices in Public and Nonprofit Marketing, National School of Political Studies and Public Administration (NSPSPA), Bucharest, Romania, June 2010, Available at SSRN: https://ssrn.com/abstract=2673689

Catalin Ioan Vrabie (Contact Author)

National University of Political Studies and Public Administration (SNSPA) ( email )

30A, Bd. Expoziției
Bucharest
Romania

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