Behavioural Science, Randomized Evaluations and the Transformation of Public Policy: The Case of the UK Government
46 Pages Posted: 3 Nov 2015
Date Written: November 2, 2015
Abstract
This paper sets out the political and organisational context for the adoption of behaviour change polices, noting how nudge ideas take their place within the standard operating procedures of bureaucracies and in the public arena of debate and advocacy. It suggests that accounts of the emergence of psychological governance need to take account of the way the diffusion of new ideas takes place in a political and public context.
Keywords: nudge, behaviour change, behavioural insights, randomised controlled trials
Suggested Citation: Suggested Citation
John, Peter and John, Peter, Behavioural Science, Randomized Evaluations and the Transformation of Public Policy: The Case of the UK Government (November 2, 2015). Available at SSRN: https://ssrn.com/abstract=2685049 or http://dx.doi.org/10.2139/ssrn.2685049
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