Download This PaperRethinking Television Audience Measures: An Exploration into the Construct of Audience Connectedness
Marketing Letters, Vol. 10 (4), 393-407, 1999
15 Pages Posted: 18 Nov 2015
Date Written: 1999
Abstract
This paper qualitatively investigates audiences' relationships with television programs.
Suggested Citation: Suggested Citation
Russell, Cristel and Puto, Christopher P., Rethinking Television Audience Measures: An Exploration into the Construct of Audience Connectedness (1999). Marketing Letters, Vol. 10 (4), 393-407, 1999, Available at SSRN: https://ssrn.com/abstract=2691653
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