Trade Mark Incentives
72 Pages Posted: 4 Jan 2016
Date Written: July 1, 2011
Abstract
This report investigates potential links between trade marking and performance. The researchers document an overview of corporate trade marking activity in Britain, analyse the role of trade marks in the innovation process for firms and their impact on households, and explore possible links between trade marking and branding.
Suggested Citation: Suggested Citation
Greenhalgh, Christine A. and Rogers, Mark Llewellyn and Schautschick, Philipp and Sena, Vania, Trade Mark Incentives (July 1, 2011). Intellectual Property Office Research Paper No. 2011/1, Available at SSRN: https://ssrn.com/abstract=2710619 or http://dx.doi.org/10.2139/ssrn.2710619
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