Automated Teller Machines in India: A Literature Review from Key Stakeholders Perspectives
38 Pages Posted: 9 Jan 2016
There are 2 versions of this paper
Automated Teller Machines in India: A Literature Review from Key Stakeholders Perspectives
Automated Teller Machines in India: A Literature Review from Key Stakeholders Perspectives
Date Written: December 15, 2013
Abstract
Purpose - The purpose of this paper is to review literature on the impact of adoption of ATM technology from the perspective of customers, banks and suppliers. As per the changing demand of the customers, innovative software solutions are regularly released. Similarly, banks are deploying CRM technology to facilitate personalized needs of customers on one to one basis. Suppliers of ATMs are also under pressure to provide ATMs to banks which can meet the latest customer needs.
Design/methodology/approach - This paper is primarily based on a review of literature.
Findings - The articles were categorized under two main themes - Adoption of ATM Technology and Impact of Adoption of ATM Technology. Impact of ATM Technology is further categorized into three sub themes - Customer's Perspectives, Bank's Perspectives and Supplier's Perspectives. This study reveals that there is a dearth of academic literature on Multi Vendor ATM Technology in developing countries. The ATM Software is to be customized with the help of personalized Technology option so as to fulfill the needs of multiple cultures in countries like India. Popularizations of biometric and multilingual ATMs are also required in Rural Areas.
Originality/Values – Review on this topic has not been published in any academic journal to the best of the Author's knowledge.
Keywords: Biometric and Multi lingual ATMs, CRM Technology, Innovative Software Solutions, Multi vendor ATM Technology, Personalized Technology
Suggested Citation: Suggested Citation