Portfolio Tommorrow: A Sample Study of Satara

Abstract

Uncertainty of income in unpredictable future gives rise to attitude of investing from income already earned. An array of new age financial instruments is available with varying risks, returns, time periods and different combinations of various variables. Study aims to decipher investment pattern of investors in Satara District of Maharashtra State, India. Sample size is 1289 individual investors from Urban and Rural areas. Stratified quota sampling has been used. Stratification is done on the basis Socioeconomic Classes to reflect representative population. Study highlights Existing Investment, Investment Inclination, Investment Objectives, Preferred Mode for Tax Saving, Sources of Information and Parameters Considered for Selecting Company of sample investors. Entire gamut of investment avenues available in Indian scenario has been considered. Hypotheses were tested using Independent Sample 't' Test, Mann-Whitney U test and One Sample 't' test. Results revealed from study would guide different stakeholders for betterment of services and product portfolio and thus to gain a strong foothold in competitive environment.

Keywords: portfolio Investment Management, Behavioural Finance,Investment Management, objectives behind investment