Additive Decomposition of Perceptions Data Via Conjoint Analysis
9 Pages Posted: 1 Feb 2016
Date Written: 1978
Abstract
While conjoint analysis has been applied to a wide variety of problems in preference analysis, it has heretofore not been used to analyze similarities data. A method for dealing with this problem is described and illustrated on a small set of empirical data.
Suggested Citation: Suggested Citation
Green, Paul E. and DeSarbo, Wayne S., Additive Decomposition of Perceptions Data Via Conjoint Analysis (1978). Journal of Consumer Research, Vol. 5, No. 1, 1978, Available at SSRN: https://ssrn.com/abstract=2724750
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