Service Driven Business Model Innovation: Organizing the Shift from a Product-Based to a Service-Centric Business Model
Business Model Innovation: The Organizational Dimension, Nicolai Foss and Tina Saebi (Eds.), Oxford University Press, UK, Forthcoming
38 Pages Posted: 15 Mar 2016
Date Written: April 1, 2015
Abstract
In this chapter, the authors examine business model innovation driven by increased service focus. In their chapter, the authors discuss the external drivers and organizational implications of shifting towards service-based business models. Driven both by competition and by new customer demands, many firms find themselves moving from their traditional business models based on, primarily, product sales towards business models based on services. As business success in this setting depends as much on such organizational rearrangements (including business model redesign) as it does on new service development, examining the organizational implications of this shift becomes crucial. Hence, the authors discuss how firms can approach and understand this change to their business models, and also how their organization can become more service-oriented in order to take advantage of the emergent opportunities inherent in this shift.
Keywords: Business model, Business model innovation, Servitization, Service-led growth, Organizational design, Capabilities
JEL Classification: M1, M31, O3
Suggested Citation: Suggested Citation