Hierarchical Model Testing in Conjoint Analysis
Advances in Consumer Research Vol. 7 Issue 1, p688-691
4 Pages Posted: 29 Mar 2016
Date Written: 1980
Abstract
Increasingly, researchers are becoming interested in the relationship of part-worth functions, obtained from conjoint analysis, to other aspects of the respondents (e.g., their demographics, preferences for current brands, etc.). This paper describes a straight-forward procedure for determining commonalities among utility functions, as related to other facets of the subject and experimental task.
Suggested Citation: Suggested Citation
Carroll, J. and Green, Paul E. and DeSarbo, Wayne S., Hierarchical Model Testing in Conjoint Analysis (1980). Advances in Consumer Research Vol. 7 Issue 1, p688-691, Available at SSRN: https://ssrn.com/abstract=2755708
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