Download This Paper'Irish Home Care': An Integrated Digital Marketing Plan & Communications Evaluation for Care Worker Recruitment
QQI - Organisational Recruitment Case Study - Nursing & Healthcare - Digital Marketing Certification Programme DkIT (*company has reviewed content and document edited accordingly)
11 Pages Posted: 4 Aug 2016 Last revised: 4 Jan 2021
Date Written: July 31, 2016
Abstract
This report sets out the context for the company 'Irish Home Care' to apply contemporary marketing models to their care worker recruitment. The report discusses the marketing environment and sets out the economic and demographic circumstances leading to care worker recruitment challenges presently in the Island of Ireland. A Career Pathways approach is embedded within the application of HubSpot's Inbound Methodology to developing buyer personas and decision-making guidance for recruitment in line with the buyer's journey philosophy. The Integrated Marketing Communications component (i.e., IMC) is discussed in light of the Full Funnel Marketing framework, and a group of contemporary digital and financial KPIs are outlined as recommendations for measurement reporting and labour market sustainability review.
Keywords: HubSpot, Inbound Methodology, Irish Home Care, KPIs, Full Funnel Marketing
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