Exploring Services Provided by Top Italian Museums Websites: What are They Used for?

Siglioccolo, M., Perano, M., Siano, A., Pellicano, M., Baxter, I, 2016, Exploring services provided by top Italian museums websites: what are they used for?, International Journal of Marketing and retailing, 7(2): 141-158

Posted: 18 Feb 2020

See all articles by Mirko Perano

Mirko Perano

CSEF - University of Naples Federico II - Department of Business Studies and Research; Reald University College - Department of Management

Date Written: August 22, 2016

Abstract

Even though a number of studies have focused on museum websites, specific studies about top Italian museums and the services provided online have not been found. This paper aims to fill this gap in the literature and investigate the online services performed by top Italian museums. The objective is to determine whether these museums have developed their own website, and what kind of services they provide to their online visitors. The presence or lack of services provided was recorded with the adoption of a descriptive approach, based on qualitative content analysis principles. Results are shown in terms of three kinds of services provided (virtual visit opportunities, e-commerce services, and e-relation tools). Results provide managers a mapping of the services provided by their specific museum. Nevertheless, they need to be expanded with further primary research.

Keywords: top Italian museums; museum websites; online services; content analysis

Suggested Citation

Perano, Mirko and Perano, Mirko, Exploring Services Provided by Top Italian Museums Websites: What are They Used for? (August 22, 2016). Siglioccolo, M., Perano, M., Siano, A., Pellicano, M., Baxter, I, 2016, Exploring services provided by top Italian museums websites: what are they used for?, International Journal of Marketing and retailing, 7(2): 141-158, Available at SSRN: https://ssrn.com/abstract=2827700

Mirko Perano (Contact Author)

Reald University College - Department of Management ( email )

Zahir Pajaziti
Vlora, AL Vlora 9400
Albania

HOME PAGE: http://www.asar.edu.al/en/

CSEF - University of Naples Federico II - Department of Business Studies and Research

Giovanni Paolo II, Street
Fisciano, Salerno 84084
Italy

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