When a Mature Technology Company Pivots: A Case Study of Logitech

Darrell, Anderson; Johnson, Daniel K. N.

doi:10.2139/ssrn.2831098

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When a Mature Technology Company Pivots: A Case Study of Logitech

Colorado College Working Paper 2016-04

8 Pages Posted: 30 Aug 2016

See all articles by Anderson Darrell

Anderson Darrell

Colorado College - Department of Economics and Business

Daniel K. N. Johnson

Colorado College - Department of Economics and Business; NAACP Legal Defense and Educational Fund

Date Written: August 28, 2016

Abstract

Life cycle theory has been shown to be an important explanation of the relationship between sales and stock prices. This study explores how Logitech, a technology company, attempted a transition from mature life-cycle company in computer peripherals to a growth company in the music, tablet, and gaming industries. We show that stock price correlates with accounting performance differently across the company’s life cycle.

Keywords: Logitech, Stock Price, Accounting, Pivot, Life Cycle Theory

JEL Classification: 032, 033, M41, L63, G12, G14

Suggested Citation: Suggested Citation

Darrell, Anderson and Johnson, Daniel Kent Neil, When a Mature Technology Company Pivots: A Case Study of Logitech (August 28, 2016). Colorado College Working Paper 2016-04, Available at SSRN: https://ssrn.com/abstract=2831098 or http://dx.doi.org/10.2139/ssrn.2831098