Modelling and Analysing Human Behaviour in a Department Store Using Discrete Event and Agent Based Simulation

Posted: 10 Sep 2016

See all articles by Mazlina Majid

Mazlina Majid

University Malaysia Pahang

Uwe Aickelin

University of Melbourne - School of Computing and Information Systems

Peer-Olaf Siebers

The University of Nottingham - School of Computer Science

Date Written: January 1, 2008

Abstract

Discrete Event Simulation (DES) is a very popular simulation technique in Operational Research. Recently, there has been the emergence of another technique, namely Agent Based Simulation (ABS). Although there is a lot of literature relating to DES and ABS, we have found less that focuses on exploring the capabilities of both in tackling human behaviour issues. In order to understand the gap between these two simulation techniques, therefore, our aim is to understand the distinctions between DES and ABS models with the real world phenomenon in modelling and simulating human behaviour. In achieving the aim, we have carried out a case study at a department store. Both DES and ABS models will be compared using the same problem domain which is concerning on management policy in a fitting room. The behaviour of staffs while working and customers’ satisfaction will be modelled for both models behaviour understanding.

Suggested Citation

Majid, Mazlina and Aickelin, Uwe and Siebers, Peer-Olaf, Modelling and Analysing Human Behaviour in a Department Store Using Discrete Event and Agent Based Simulation (January 1, 2008). Available at SSRN: https://ssrn.com/abstract=2831248

Mazlina Majid

University Malaysia Pahang ( email )

26600 Pekan
Pahang, Pahang 26600
Malaysia

Uwe Aickelin (Contact Author)

University of Melbourne - School of Computing and Information Systems ( email )

Australia

Peer-Olaf Siebers

The University of Nottingham - School of Computer Science ( email )

Jubilee Campus
Wollaton Road
Nottingham, NG8 1BB
United Kingdom

HOME PAGE: http://www.cs.nott.ac.uk/~pos/

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