Performativity as Ongoing Journeys: Implications for Strategy, Entrepreneurship, and Innovation

Long Range Planning, Forthcoming

25 Pages Posted: 3 Feb 2017

See all articles by Raghu Garud

Raghu Garud

Pennsylvania State University

Joel Gehman

George Washington University - Department of Strategic Management & Public Policy

Thinley Tharchen

Independent

Date Written: January 29, 2017

Abstract

For the most part, strategy, entrepreneurship, and innovation have been researched and practiced from a representational position. In this paper, we make a case for taking a performative turn. Strategists, entrepreneurs, and intrapreneurs are embedded-embodied actors who engage in material-discursive practices in their attempts at constituting phenomena. Overflows, which are inevitable given dispersion of agency, give rise to matters of concern for multiple stakeholder groups. Settlements between stakeholders are temporary, as phenomena will be de-constituted when constitutive arrangements change. Consequently, the projects and initiatives that strategists, entrepreneurs and intrapreneurs undertake are best seen as ongoing journeys.

Keywords: Performativity, Business Models, Opportunities, Process, Entrepreneurship, Innovation

JEL Classification: O31, O33, L26

Suggested Citation

Garud, Raghu and Gehman, Joel and Tharchen, Thinley, Performativity as Ongoing Journeys: Implications for Strategy, Entrepreneurship, and Innovation (January 29, 2017). Long Range Planning, Forthcoming, Available at SSRN: https://ssrn.com/abstract=2908597

Raghu Garud

Pennsylvania State University ( email )

University Park
State College, PA 16802
United States

Joel Gehman (Contact Author)

George Washington University - Department of Strategic Management & Public Policy ( email )

Washington, DC 20052
United States

Thinley Tharchen

Independent ( email )

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